Step 1: Insight We begin by reviewing all your available analytics. You have more than you think! Email, websites, social media, and more. With a clear baseline, we establish clear goals. Step 2: Influence Test, tweak, and target to gain you influence! Need new customers? Want to stand out from your competition? Be the voice of the market and the choice of the customer. Step 3: Income Let's generate income! We keep testing and learning from your insights. Any new source of income? Any new volume? Adjusting plans and retesting all from our successes.