The Green Pastures Story The Davis, Whiting, Van Donk, McGlade and Boyd families from southwestern Victoria form The Green Pastures Movement. We’re multi-generation farming families with a firm commitment to creating healthy products, healthy farming practices and a healthy business that we can pass on to the next generation. Our Vision TO CREATE A WORLD-CLASS BRAND THAT WE CAN BE PROUD OF. A brand that inspires, promotes and drives the agricultural industry so that it once again becomes economically viable, where farmers are fairly rewarded for their effort and our communities can thrive for the benefit of all Australians. TO LEAD THE WORLD IN BETTER FARMING PRACTICES. To inspire other farmers to join us, and farm in a way that significantly reduces our carbon footprint, our reliance on chemicals and our impact on the environment, creating better farms with healthier soil, animals and produce. TO CREATE A LEGACY. To give consumers cleaner, greener, better and healthier products. To inspire our children and provide them with a future in farming. A DAIRY FARMING REVOLUTION In an industry known for pricing challenges and ownership by huge multinationals, we are aiming to revolutionise the way the Australian Dairy Industry, if not the world, produces milk. Over the past five years we’ve taken risks and challenged convention, all for a desire to provide Australian families with a healthier milk made on healthier farms. REAL RESULTS By incorporating the best of organic and conventional farming practices, our farms have reduced the use of synthetic fertiliser by up to 90%. By taking matters into our own hands, we’ve launched our own brand of milk, distributed though Coles supermarkets. We’re also looking to ensure both environmental and financial sustainability for our own family farms while being a positive role model for the Australian dairy industry.