ID5’s mission is to improve online advertising by making it more privacy-compliant and by ensuring that publishers attract advertising budgets to sustain their business and provide free content and services to consumers. The digital advertising ecosystem is disrupted by the continued rise of global platforms like Google and Facebook: they capture most advertising investments from brands and use these resources to monopolise technical innovation for their commercial advantage. ID5 provides the advertising ecosystem with a transparent, privacy-compliant identity solution to help publishers and their monetisation partners to compete with these tech giants and to thrive. Its solution improves user recognition and match rates and provides a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit: www.id5.io