ROW Studio is an architecture and design firm directed by Álvaro Hernández Felix, Nadia Hernández Felix and Alfonso Maldonado Ochoa in 2005. Its name derives from the term used in economy to refer to global phenomena (ROW: Rest of the World), as a critical standpoint against the clichés of Mexican architecture and the need to generate an international discourse both in processes and proposals departing from a multidisciplinary approach. At the same time addresses the need of expanding the field study and influence from architecture to other disciplines such as sociology, psychology, economy, marketing, etc. Winners of a Merit Award at the 2009 Best of Year Awards of Interior Design Magazine with the project Espacio C Mixcoac for Coca Cola FEMSA, the same award in 2011 with the project Maison Carlos Ortega, 2012 with Wax Revolution Polanco and 2013 with Cuvier 83. Selected by Surface Magazine for the inaugural edition of their section Talent, where they select 3 emerging architecture firms to follow from around the world in April 2012.