Today’s fiercely competitive marketplace requires constant change. Companies needs to activate new sources of value to keep ahead. Co-creation is a means of embracing change and creating innovations through harnessing the collective intelligence of internal and external stakeholders. Via a series of carefully selected workshops, stakeholders unleash creative energy and redefine customer experience. By creating new forms of dialogue, by integrating new interactions, by encouraging an entrepreneurial attitude employees open up to new ways of thinking.