Building Brands for Food, Beverage and Hospitality Businesses I created Distillery6 to provide operators access to food, beverage and hospitality management services on an as needed basis - a highly skilled resource that you can turn on and off as needed. Although I am the principal of the biz, my 25 years of experience provides a robust network of talented professionals who can join projects as required. I'm privileged to have worked with some phenomenal people in the hospitality business. Product, may it be a physical or experiential one, is king. There are 6 key segments to focus on in order to deliver a phenomenal product; they are ideation, creation, implementation, validation, performance assessment and iteration. Driving this process allows for businesses to remain distinctive, relevant and competitive.