Our background is in the natural bodybuilding and fitness world having helped pioneer and launch the movement in Canada and then around the world through events, expos, television shows, workshops, systems and certifications. This created a culture, a following and community that collectively inspired millions around the world to transform. Although we helped many we paused our event tours and campaigns as we felt there was something missing. After 10 years of getting ready we've attracted a powerhouse team are now moving forward with a new mission to redefine "fit" to include mental, emotional, spiritual, social and financial health too. We are doing this through a gamified platform and app that rewards users for being authentic, accountable and transparent by sharing information, inspiration and insight. This helps to create an unbiased resource of wholesome products, proven methods and authenticated social role models, by the community, for the community, featuring the members of the community. Along with the products, services, events and innovations that they are connected to or that they created. This creates a living resource providing advocacy, benefits, recognition, validation, prizes, mentorship, empowerment, events, community and support. Positioned with an extended reach into the tens of millions FAME & The BodyPROUD Social Initiative and gearing up to re-engage the network and amplify this message.