Lucidity was established in 1999 as a boutique marcomms agency with the experience and technical knowledge to understand the technology we wrote about. With over 20 years in technology marcomms fulfilling various B2B marketing roles we have first-hand experience with all marketing communications approaches – their pros, cons and how an integrated campaign can deliver greater results. We don’t believe one tactic is the answer for every business. Nor, that each situation can’t be distilled to a simple truth. We do believe a solid understanding of your business, from the good to the bad, is the start of a beneficial relationship for both of us. And that good stories or content is, was, and will always be, king of the marcomms world. We also believe in honesty, integrity and that Australian straight-talking style that tells it how it is.