Our goal was to build an easy to use, rugged holder for our phone while we were golfing. We wanted to have our phone in a safe place, but still be able to take advantage of the rich experience that golfing apps provide. Too often, we found our phone in the cup holder, right where our drinks should be. Or in the cubby, doing nothing but rattling around. Or in our pocket. Or worse yet, 3 holes behind us laying in the fairway... With a phone caddy, our phone is always right there where we want it. Need to send a quick message, or get a yardage away from the cart? No problem, we slip the phone out, use it and slip it back when we are done, all with 1 hand.