United Financials Making a Difference (“UFMD”) focuses on bringing Senior Executives in the financial industry together for a conference on leadership and charitable giving. Our conferences provide an educational platform utilizing the financials’ data to grow their market share and brand loyalty. Financials that attend will have a donation made on their behalf via donations raised through vendor contributions, as well as an opportunity to post their commitment for community advocacy on social media. There is no cost for the financial organization to attend the event. For 2018, the funds will be donated to Children’s Cancer Research Fund.