TO HONOUR THE HISTORIC SIGN OF MASCULINITY THAT IS OUR BEARD, WE BRING YOU THE ABL PLEDGE OF QUALITY. For all the lost beard hairs, that lay fallen; dry, lifeless & broken - stripped of their natural oils. For those that have given into the dreaded beard itch that has plagued men for too long. THOSE WHOM HAVE BEEN DRIVEN TO PICK UP A RAZOR. We bring you these premium grooming products, forged from only the most natural and beneficial of ingredients; a pact to put an end to your Beard Pain™. Together we can take back control of our beards. FOR TODAY, AND EVERY DAY HEREINAFTER WILL BE A GOOD BEARD DAY!