Set up by the UB Group, led by Dr Vijay Mallya, IQBridge is involved in New Media Ventures. The company has under it the biggest horse-racing site www.indiarace.com, with a unique viewership of more than 2 lakh every month. Total page hits for this site is more than 3 crore per month. There are plans to set up more websites and publish magazines on specialized areas like exclusive wine.