Tarazaga Emotional Business Management is an innovative consultancy, which has created a methodology to identify the basis of human behavior, to develop strategies that align the emotional map of the organization with that of its current or potential clients or consumers, in relationship to the objectives of the company. From the discoveries, we define an action plan that has its axis in the solutions provided by the same system, because as consultants what we do is to identify the levers of change that exist hidden in the same organization or in the market.