electrifying.com is here to help confused in-market buyers make the transition to an electric car. We bring independent, trusted and expert advice delivered in an authoritative, accessible and personality-led style. The interest in electric cars is growing rapidly, fuelled by the government's recent announcement about the banning of ICE vehicles (that's petrol and diesel to you and me) by 2030. Consumers are curious but baffled. They have a raft of new technology to get to grips with, don’t know the difference between a MHEV and a BEV, and are hearing a host of misinformation around the EV sector. We are here to help steer them in the right direction. Our brand is fronted by Ginny Buckley (22 years experience in transport journalism, World Car of the Year juror, broadcaster for ITV1 & BBC), Tom Ford (host of BBC Top Gear America, Fifth Gear, award-winning journalist and EV advocate), Nicki Shields (science graduate, face of Formula E, host of the CNN tech and electric racing show ‘Supercharged’) and Tomi ‘GadgetsBoy’ Adebayo, tech and gadgets influencer. Check us out at www.electrifying.com , follow us @electrifyingcom #electricvehicles#electriccars