We believe that there is more to people than they know and that everyone has the potential to go beyond expectations. We reject the idea that talent is innate and instead repeatedly demonstrate it arises from implicit cognitive patterns acquired largely by chance. As a result, we explore the purposeful development of human conceptual and perceptual systems as the means to positively and sustainably transform individuals, organisations and wider social systems. In every arena there are exceptional performers doing things differently, operating instinctively outside of conventional wisdom to achieve remarkable results. Traditionally these talented individuals and teams are regarded as mysteries that you are lucky to have on board, instead we see them as models. We identify these performance outliers, and explore and model their deeper patterns of perception, affect, cognition, and behaviours. Then by developing and enabling these patterns in others, we redraw an organisation’s performance curve.