The pursuit of topline growth is not a one-off; it is based on a systematic set of innovations that are continually required to drive predictable growth. It requires simultaneously solving for the need-sets of the consumer and the business. To address this Dual Problem, Biomimicry Innovation Lab's approach is based on a unique philosophy, team construct, and a process that deploys deductive, analytic based reasoning alongside the creative, inductive reasoning that allows room for insights and strategic leaps to unlock new possibilities. We call this approach Nature-inspired Thinking. Most great innovations don’t come from consultants - they come from entrepreneurs and entrepreneurial organisations. Entrepreneurs are driven by a powerful force that aligns their challenger mentality. Namely, they have skin in the game. They don’t obsess over the process of innovation; they care only about the outcomes. Since our inception, Biomimicry Innovation Lab has harnessed this entrepreneurial approach in the development of our methods to ensure that we can align with the requirements of our clients. By using Nature-Inspired Thinking as our design philosophy we know our ideas can’t just be interesting; they actually have to deliver.