Because naming for pharmaceuticals and medical devices is a complex matter, it requires an integrated approach in which the relevant disciplines combine their strengths in order to get the best results possible. In the dynamics of the healthcare and pharmaceutical industry, the importance of professional guidance in the brand name development process and the relevant regulatory approval is significant. Therefore Globrands formed a dedicated international operating expert unit for pharma and medical naming projects, Pharmanaming.com, with experts in every discipline necessary.