EvolutionSK, a multi-brand digital fashion and lifestyle marketplace dedicated to showcasing independent brands and offering customers a curated edit of fashion, accessories, jewellery, activewear, trainers and bespoke luxury one-off pieces, launching Spring 2021. Founded by London based entrepreneur, Dr Serra Kirdar, the site was designed to disrupt the status quo, make fashion evolve and showcase brands in a new and different light. Fashion can still be exciting, but it has to evolve and be relevant to women’s multi-faceted lives. The platform wants to shine a light on talented artists, creators and designers from all over the world, large and small who have something to share and celebrates brands that champion consciousness and sustainability. EvolutionSK then curates and edits the most favoured finds mixing and blending to create a styled yet comfortable, functioning, fashion for the modern woman.