The Beauty Supply Superstores... BEAUTY SUPPLY WAREHOUSE WAS ESTABLISHED IN LAS VEGAS, NV WITH 1 BASIC GOAL. BUILD THE MOST FANTASTIC, AND MIND BLOWING BEAUTY SUPPLY STORES ON THE FACE OF THE EARTH. WE OPENED THE DOORS OF OUR VERY FIRST LOCATION IN DECEMBER, 2002, BUT THE JOURNEY TO GET THERE STARTED 20 YEARS EARLIER WHEN OUR FOUNDER BEGAN WORKING FOR A FAMILY OWNED BEAUTY SUPPLY DISTRIBUTION COMPANY AND GETTING TO KNOW THE INS AND OUTS OF THE BUSINESS. 20 YEARS OF STUDYING CUSTOMERS, MANUFACTURERS, BUYING PATTERNS AND CHANGES IN THE INDUSTRY HAS GAVE WAY TO A BOLD AND AMBITIOUS BUSINESS MODEL. OUR COMPANY DIFFERENTIATES ITSELF FROM THE TYPICAL BEAUTY SUPPLY STORE BY APPLYING THE "SUPERSTORE" CONCEPT WHICH HAS BECOME A WELL ESTABLISHED BUSINESS MODEL IN VARIOUS INDUSTRIES SUCH AS OFFICE SUPPLIES, PET SUPPLIES, AND HOME IMPROVEMENT.