BDI designs and executes primary qualitative and quantitative market research to inform messaging strategies for founders, marketers, lobbyists, and governments: BIG - I work directly with founders, CEOs, CMOs, lobbyists, and government officials, unencumbered by bureaucracy. MEDIUM - I'm a fractional CSO for agencies; engaging for a few days each month, leading workshops, training teams, sharpening briefs - and pitching - all for a fraction of a CSO salary. "SMALL" - I invent brands in close partnership with founders. My daily/weekly/monthly rates are much less costly than a bad strategy (or, as is often the case, no strategy). "Brand Disposition" is a proprietary framework, but I'm not dogmatic. If your particular problem is better addressed some other way, let's find it.