We live in an era of hyper-competition. In response, sales teams increased the volume of prospecting calls and emails to an all-time high. The result is that buyers no longer give second chances on sales calls. Costello is A.I. powered sales co-pilot software that helps sales professionals consistently have great conversations with buyers and keep deals on-track. It identifies the questions that determine whether or not you will close deals and then helps your reps beat the competition by guiding them through the critical moments in sales calls that determine whether you win or lose.