Content Arena has the mission to facilitate and automate trading of sports media rights. By developing the first of its kind sports media rights marketplace, Content Arena seeks to provide a solution that improves efficiency, transparency and simplicity for all market players – rights holders, media companies and agencies alike. Built and designed by industry experts, Content Arena aspires to become the leading service platform for right sellers and buyers in the sports media world. Sellers on Content Arena benefit from increased sales opportunities by gaining direct access to a global network of verified buyers. Sellers enjoy full flexibility to package and sell their rights across different territories and all distribution channels. Further, the automated creation of legal agreements supports direct deal closure and fast transaction settlement. Buyers on Content Arena can enjoy a high market transparency and direct access to content offered from rights sellers worldwide which help them to optimize their content portfolio and business efficiency. With the platform’s service-orientated approach, the transaction process is simplified and automated to a maximum. Hence, content acquisition becomes quick and effortless, minimizing the reliance on network and know-how.