BOB Financial Solutions Limited (formerly known as Bobcards Limited) was established in the year 1994. It is a non-banking Financial Company, wholly owned by Bank of Baroda, one of the top banks of India. The Company's primary business is credit cards and merchant acquiring. As the world continues rebuilding in search of new happiness, we continue to offer products that include the best deals, offers and rewards to ensure that ‘Happiness Is Trending Now’.