In 1972, bell bottoms and hippie prints ruled the fashion landscape. Petrol cost 36c a litre. ABBA burst onto the scene. Cheese and pineapple sticks were the height of sophistication. The first instalment of The Godfather debuted to critical acclaim. And French Connection was born. Since then the world has changed dramatically, but our aspirations have not. As a brand we create timeless staples for men and women that transcend seasons and fads. French Connection is not about more clothes, it’s about the right clothes. We are on trend, but never trendy. We are useful not wasteful, and we take pride in our fit, fabric and quality of our garments. We are straightforward – we simplify, we unscramble, we go back to basics. We believe life should be packed with experiences, not packed with baggage. We celebrate the individual. We’ve had a million ideas since 1972 and we have a million more.