Genuine Concepts has a rich history of creating unique environments, that quickly become favorites within their communities. Beginning with the opening of their first The Vig location in 2006, business partners, Tucker Woodbury & Jim Riley have created a stable of neighborhood bars, restaurants and venues throughout Arizona, including five Vig locations, the Little Woody, the McMillan, Ladera Taverna y Cocina, the Womack, and Cobra Arcade Bar.