NewBase is a Marketing & Communications agency uniquely focused on promoting Products, Services & Causes that have a Positive impact on People, Planet & Profit. To accomplish our mission successfully, NewBase holds the following as its holy trinity: I) Hybrid Communication Principle: invented and implemented by NewBase, it is the backbone of our strategies and campaigns. The Hybrid Communication Principle is the direct result of where we find ourselves in the Sustainable Product Development Cycle, where more and more products aren’t just great for People, Planet and Profit but are also great products in their own right and measure up to and often even surpass the more traditional products they seek to replace. From recycled paper that is no longer grey and dreary-looking to the Teslas of the world, Green is also sexy--at last! So NewBase communicates both your Products’ USP’s as well as how good it is for People, Planet & Profit. II) Independent Panel of Advisors: ensures our campaigns reflect concrete, fact–driven truths. Composed of a select group of economists, scientists, lawyers and businessmen whose task is to carefully examine your sustainable claims and match them to real, verifiable data. NewBase implemented this panel very early on, to avoid Greenwashing at all costs. III) Integrated advertising agency: This means we start with a compelling strategy of engagement and cohesively implement this strategy across all relevant media, where each platform further re-enforces the message of the campaign. To further guarantee consistent quality media across all platforms, we produce all content in-house at our facilities in the Mile End, in creative Montreal. We also have a showroom in the beautiful Old Port of Montreal, where we demonstrate our latest cutting edge technologies -including eye-popping 3D without glasses & holographic product presentations- that maximize the impact of our campaigns.