I am Juan David Gutiérrez and ZigZag Translations is my personal brand. It is the combination of my lifelong love for languages and the copywriting skills and cultural sensitivity I have acquired over the years. And it is zigzag because translation really isn’t a straight line. To go from A to B sometimes you have to go through X, Y and Z first, which requires local knowledge and expertise to navigate cultural barriers and translate ideas and concepts instead of just texts and words. Working either alone or in collaboration with a handful of trusted translators and copyeditors, I provide a range of linguistic services including translation, copyediting, transcreation, localisation, and proofreading, ensuring all texts are delivered to a native level standard and fully adapted for the target audience.