Search drives huge amounts of traffic for most websites, and understanding how exactly people come to your site is critical for optimization. AuthorityLabs provides the SERP data necessary to understand how search engines are representing your brand over time. Most people have gotten comfortable with a small, "representative" section of the SEO data that's available. At AuthorityLabs, we're thinking bigger, and we think that the future of SEO is augmenting your data with the millions of keywords we can process for you. AuthorityLabs is helping SEO's, Digital Marketing Agencies and In-House SEO's scale their keyword universe with consistent, accurate, and reliable data that they can put into their own internal BI tool, via our AuthorityLabs Data Services. Why look at 10,000 keywords a month, when you could be looking at 10 million?