We believe words have power. The power to celebrate self-expression, encourage genuine connection, and emanate authenticity. Our hope, is that through our products, you will feel empowered. Empowered to be proud of who you are. This is an invitation to look at yourself through a different lens, it's a rebranding of certain labels, it’s a statement of pride, it's a conversation starter… It’s the beginning of you igniting the world around you to stand out, stand together, and stand for others.