Shable & Associates is a marketing and communications firm. On the surface many people view us as an advertising agency, because advertising is our most visible product. But, it all begins with marketing. Simply stated we believe the marketing strategy is the engine that drives the business (the five Ps” …Positioning, Price, Product Line, Place / Distribution, and Promotion / Communications strategies). And if there is any magic to great advertising and sales support materials it is a good marketing strategy. We call this: Building the Strategy. Building the Brand. Building the Business.