In India, variety is the spice of life and music. Perhaps why, it’s great to have one destination that makes true desi music a part of its everydayness. We are proud to introduce a destination for those who are crazy about music and musical entertainment that ticks the desi box. After all, every Indian likes a little bit of desiness in song and dance. Naam hai ShowBox!- a 24-hour national music channel that celebrates our country’s musical diversity through a variety of genres. And one filter ‘Apna Music, Apna Swag’. Bollywood music makes for the bulk of current channel catalogues, so we wanted to create a youth-focused music destination on Indian TV that’s true to desiness of the Bharat. ShowBox resonates with the youth because it connects to their idea of music – something that’s pure fun and feels awesome. We offer flavoured regional music in Hindi, Punjabi, Haryanvi and Bhojpuri languages. This music cosmos also fixes up the entertainment hunger of today’s youth by giving them the top Bollywood news, latest movie trailers, fun interviews, unplugged music, updates on your favourites, reality music shows and much more. From morning to night, Showbox is the music companion for every mood and situation. We are certain, India will dance to the tune of ShowBox for this is the ultimate destination of swag with a rich trove of music and musical entertainment. The real swagistaan of India. Happy Music! Happy Desiness!