SPARK, Spatial Augmented Reality as a Key for co-creativity The SPARK project aims at realising a responsive ICT platform that exploits the potential of Spatial Augmented Reality for supporting and fostering collaborative creative thinking in the design process by reducing language barriers due to diversity of background and sketching skills of the design team members. Spatial Augmented Reality enhances the innovation capabilities of creative industries through the facilitation of brainstorming and the early assessment of design solutions in a Co-Design environment. This empowers the conception of new ideas, especially in the fields of product and packaging design, where the need to reduce the realisation of physical prototypes is strongly felt. The project aims also at validating the effectiveness and efficiency of the SPARK platform on a real operational environment and at fostering its deployment by the SME creative industries.