As a natural result of the growth of its many companies, Tree Group was established in 2012 as a holding company to own, manage, and develop the various companies under its umbrella. The new structure was accompanied by an internal corporate governance framework solidly anchored onto policies and procedures, job descriptions, clear lines of authorities, and the like. Therefore, companies under the group enjoy the premium support of its central shared services, the smooth transfer of knowledge, and the to-the-point follow up needed to sustain and grow the different businesses.