The Alfa Romeo Museum tells the legendaty story of the brand, via a project and an installation designed to reflect its values: historical presence since 1910, beauty and speed, an essential part of the Alfa Romeo Dna. As the visitors admire car after car, they travel through the company's glorious history and also discover stories and curious facts with the help of videos, images, interactive access points and 4D cinema, in a crescendo of emotions. The Museum is the heart of a genuine “brand centre”, with a bookshop, café, Documentation Centre, test drive track, events venues and a show-room with a customer delivery area: it is the perfect bond between past, present and future.