Enchantment, creativity, charisma and a hint of magic – everyone needs a bit of Mojo. And Flint? Well, flint summons the old fires that flickered at the centre of our first stories. It’s sharp as a knife, and sparks with ideas. Bring them together, and you get to the core of content marketing. Mojo and Flint: Imaginative, persuasive content aimed at real people. It is the tool you need to cut through the online clutter. So, why do we have this intense enthusiasm for content marketing? We believe it is improving the internet. Content marketing works in much the same way we make friends and build actual human relationships – by adding value to each other’s lives. That is why it is so effective for businesses.