The RUSH initiative is a non-profit, non-government organization whose goal is to promote promising Russian musicians on the international cultural scene. Having combined the functions of the music export office with professional consulting services, RUSH has brought together domestic and international music experts to select the most promising Russian musical talents, and to promote and integrate them into the global community. HOW RUSH OPERATES RUSH operates on democratic selection principles, where the agency's experts compile a list of Russian musicians across all genres with the greatest export potential, with the final selection made by internal ballot. To promote these musicians, RUSH will be present at the key international music festivals, organize showcases of Russian music abroad, lobby on behalf of Russian talents with international music-industry professionals, and conduct musician promo campaigns on international markets. The RUSH agency is a non-profit organization that will finance its work through crowdfunding and work with sponsors, art patrons, and cultural foundations. RUSH was born in the bowels of the independent music scene in Russia, and is open to cooperation with the media and experienced specialists in music production and promotion who have knowledge of the international music scene and an interest in emerging artists and promoting new talent. RUSH welcomes professionals who share the agency's main objective: to develop the Russian music scene and to promote Russian artists internationally.