Will & Bear began whilst travelling Australia in our vintage Kombi just 7 years ago. During this time we trawled op-shops, met incredible humans and fell in love with the landscapes we explored. Being inspired by nature whilst living on the road, Will & Bear was born. Our mission: From the earth, for the earth. Our goal is to reduce our impact through thoughtful design, give back to out planet and create a culture that cares about nature, to inspire all to preserve it. We are committed to pushing the boundaries of sustainability. By using natural, biodegradable and recycled fibres we design high quality headwear, made to last. Since the brands inception we have committed to planting a tree for every hat sold. Today, thanks to our community, we have now planted over 800 acres of Forest Gardens in Senegal, Africa. Why? Because we want to invest in a healthy environment for our future generations.