KO is a new startup founded in June 2021 that is going to launch a new sports equipment technology able to track and accurately measure KPIs (Key Performance Indicators), currently not available on the market, providing new metrics for fitness and sport training. KO technology is based on infrared sensors, electronics and microcontroller via BLE (Bluetooth Low Energy) connected to a dedicated mobile app, which turn KO sport equipments into performance trackers measuring speed of movements, reaction time, explosiveness, power and many other essentials information without the need of wearable devices or other tech gadgets. The main goal of KO is to offer a new training experience to gyms, fitness Centers, sports Clubs, athletes and eventually to the home fitness market with brand new performance indicators today available only in research Labs or large sports clubs.