We are delighted to announce the launch of Pinnacle Travel Group, Western Australia’s premier locally owned and operated tourism business. Coach, train and ferry services converge to bring you Pinnacle Travel Group, the new group name for ADAMS and Rottnest Fast Ferries. The ADAMS Group, comprising ADAMS Coachlines, ADAMS Pinnacle Tours and ADAMS Marine (Rottnest), Westside Tours and Rottnest Fast Ferries, incorporating Whale Watching Perth, will transition into Pinnacle Travel Group during early 2022. Pinnacle Travel Group will see a rebranding of all land based touring allowing Western Australia’s leading tourism products to come together under an official umbrella; with the sole aim to provide excellence in transportation services across Western Australia. Pinnacle Travel Group will comprise of an unrivalled suite of premium tourism brands encompassing industry leading ferry and coach day tours along with niche seasonal products; all locally owned and operated. Over the coming months our corporate and day touring businesses will be rebranded to reflect their respective new corporate identities. The transition will see our famous blue coaches move to a more earthy colour palette from pindan to platinum. Digital and print collateral, along with uniforms and signage are in the process of a total makeover and we look forward to welcoming the new brands in the New Year to coincide with opening borders and the welcome return of domestic and international tourists. We look forward to welcoming you on the Pinnacle Travel Group journey.