Anxious To Matter (ATM) is a subsidiary of Aspire Media Group (AMG founded in 2005) with 60+ Australian based staff. The ATM journey includes what was formerly a group of digital entities that are now consolidated under ATM. ‘Anxious To Matter’ is a famous quote from the movie Pearl Harbour: “Not anxious to die sir, just anxious to matter.” ATM is a collaboration of both ‘new school’ digital marketing specialists and ‘old school’ experienced business optimisation heads who have been in industry for two decades. Previously working closely with global advertising agencies in the rollout of ‘super-brand’ campaigns and platforms, all involving lead generation, sales and growth. One client platform still generates over $35M per annum today. We also place huge importance on SMEs and start-ups (with small budgets) as our collective experience and authentic passion for turning ‘small players’ into ‘big players’ is innate and drives us daily. Our new brand captures the emotion that an entrepreneur or SME feels when launching into battle with the intention of achieving something important. Facing a daunting challenge… up against world-class competition. We believe that harnessing this sheer anxiety for success is a key ingredient to an extraordinary outcome. For many, fear of failure propels success, so if you are throwing everything on the line… be bold, brave and create impact. Make a difference and matter. Every business owner has a different measure of success. Some simply need security, for others, it’s world domination or bust. In our view, we are all Anxious To Matter as this is the mindset of both ourselves and almost everyone we deal with as we believe it takes a big commitment for anyone to invest in online digital growth. When our clients do, they generally refuse to be ‘run of the mill’. They want their brand (business or personal) to disrupt, matter and make serious noise within their industry. To deliver a positive market impact they can be proud of.