The right information for the right decisions. Crux Research is a market research firm dedicated to connecting decision makers with customers, inspiring new thinking, and setting new standards for customer service. We focus on delivering insight with the power to drive change by building on a solid understanding of your business and culture. Every important business decision faces a vital point, a crux, when you select which path to take. Our goal is to guide you to the right path by providing you with the right information for the right decisions.