Sterling is one of the preferred brokers for equities and fixed income trading at the Nairobi Securities Exchange amongst institutional investors (local and foreign) as well as local banks. Sterling is on the panel of all local (Kenyan) fund managers, most local insurance companies, several key foreign brokers and local banks. Sterling's business is geared primarily towards meeting the needs of institutional, corporate and high net worth clients. ✔Mission To offer world class brokerage and financial services to all our clients. ✔Vision To become the leading capital market player in the region for institutional, corporate and high net worth clients. ✔Values Sterling strongly fosters values internally it believes will sustainably enable the provision of quality services to all clients. Integrity:⇨ It is critical to earn the trust of clients in financial services. Sterling believes integrity is paramount in ensuring the trust clients place in us endures. Knowledge: ⇨The basis of the advice and guidance we provide to our clients must be based on our understanding of most recently available information. In this way we can sustainably add value to our clients. Respect: ⇨In recognition of the importance of forging long term relationships that are mutually beneficial, Sterling proactively cultivates a culture and atmosphere of respect which mirrors how we engage with our clients. ✉ info@sterling.com