World over, rising population & changing rain patterns has put a strain on the Earth. Consequently, the scarce natural resources have become scarcer still. Nowhere is this more true than in the case of water - the most abundant and probably the most scarce natural resource. In India, the problem can have even more far-reaching consequences, especially because our country is largely an agricultural one. The irrigation infrastructure in our country is, unfortunately, woefully inadequate in most cases and completely non-existent in others. However, the effects of water crisis is faced across all industries that are water dependent. Fighting this has become the need of the hour. At Avana, we bring the change. We work hard each day to develop affordable water conservation technologies to create a water enriched India. Our flagship product, Jalasanchay, is the world's most affordable way to conserve water. We have created over 6000 farm ponds impacting lives of over 30,000 people. This is just the start. We've learnt the value of good, hard work from our beneficiaries; and we can't wait to use it every day as we create frugal innovations that disrupt water conservation practices. Note: Avana is a Strategic Business Unit of Emmbi Industries Limited.