Trusted by 500+ Hospitals Including the Top Ten Pediatric Hospitals in the United States and Thousands of Parents The Nurture Smart brand was created in response to requests from hospitals for toys and toy-like products that could meet hospital safety, developmental, and durability standards. The first Nurture Smart product, the Infant Crib Mobile was released in 2016 and is now the crib mobile of choice for over 500 hospitals including all 10 out of 10 of the Best Children’s Hospitals named in the U.S. News & World Report. Parents took note of our revolutionary new mobile in hospitals and the mobile is now used in thousands of homes.