Living in a data-first economy we have more information and resources than ever before. Everyone values data driven decision making, but most of us admit that we rarely utilize all the resources and data to make those decisions. There is a gap in making it actionable. Corporations tell us they have less time to research and inform those decisions. Agencies are challenged to quickly develop a point of view based off, what is usually, unstructured information. We think it's because the process usually starts with the WHAT. We think that you should accelerate your understanding with the WHY. This is what drives consumer decision making and it’s our differentiator. Metametrix identifies the WHY– values and emotions–in any unstructured text. At Metametrix, we believe: " Data tells stories " Values and emotions drive people's decisions " You can't innovate without understanding what motivates people Energized by those ideas and stumped by the fact that so few seem to be doing big data right, we developed our own, proprietary way to take in the world and/or first-party data and help foster innovation. We call our proprietary combination of trained libraries, natural language processing and rigorous study of the insights Truth Serum For Big Data. It’s this approach that makes the data sing. We developed this solution to spark unstructured data into big ideas for researchers, strategists and decision-makers, bridging the gap between big data and big business decisions. We help users solve for a variety of challenges: - How do I get clarity at the fuzzy front end before starting a project? - We have mountains of first-party data. How can we use it to gain insight? - With a tight budget, how can I get answers, ideas, or quick direction? - How can we accelerate our strategy process? - How can we move faster than our competition?