ABLR is a purpose-driven social enterprise. We exist to offer you high grade products at a good price and service tailored to your needs. You can invest in our products with a clear conscience, knowing you support some of the most vulnerable communities in Australia. Together we can change the world. ABLR is committed to our Values: Integrity Uncompromising integrity is one of the core values of ABLR. This means that when we say we will do something, we do it. We believe it's an important value in creating trust and commitment, in all that we do. People ABLR is focused on addressing social problems and helping people in need. Our mission is to invest in the wellbeing of our most vulnerable communities, and we do so by donating 50% of our profits to The Red Shield Appeal. Excellence ABLR’s belief in excellence reflects our unyielding passion and unfaltering commitment to achieve goals, both for ourselves and the people around us.