Award-winning British hairdressing, products and salons with a history of creativity and innovation - established in 1990 by Umberto Giannini. In-house creative innovation extensively distributed in the UK through Boots and www.umbertogiannini.com and now internationally. B Corp™ certified, 100% vegan and cruelty free. VEGAN & CRUELTY FREE We never use animal or animal derived ingredients in our products, salon tools or food served at our events. We will never buy from or work with partners who don't feel the same. Umberto Giannini became a member of PETA in 2018 and is now officially recognised for this. ENVIRONMENT There's a long way to go for the beauty industry to reduce waste, carbon footprint and emissions but we are committed to always looking for the most environmentally friendly ways to make our products. We use UK suppliers wherever possible. Currently 100% of our range is made in the UK. Our packaging is fully recyclable when empty. WORKERS' RIGHTS We never want to be supporting industries that don't live up fair pay for a fair day of work. All of our supply partners feel the same and every factory, supplier and harvester is checked and approved before we work together. Umberto Giannini is reinventing haircare.