Motto® is a strategic branding agency and vision-partner. We make brands and big Ideas Worth Rallying Around®. We believe in the power of big ideas to clarify vision, rally people, and inspire action. We guide CEOs, founders, and leaders through times of growth and transition to create Ideas Worth Rallying Around™ — the signature idea that sits at the heart of your business and makes it famous. Internally: Our work drives the culture strategy for how you do things—by aligning leadership around vision and purpose, codifying values, creating plans to evolve, inspiring employees with a strategic narrative, and weaving brand-building behaviors and mindsets into your company DNA. Externally: Our work drives the brand strategy for how you're positioned—by creating competitive difference, establishing key narratives, and casting creative vision and direction. Since 2005, we’ve collaborated with the brightest minds to solve their toughest strategic challenges. Leaders from Virgin, Google, Microsoft, to innovators like Brooklyn Brewery, Andela, and ServiceTitan seek us out to clearly communicate what their company is about. Our unique advisory approach helps your brand and culture work together so your company thrives.