It's Not Funny is the (for-purpose) agency for Parkinson's. Our unique approach draws on creative design, change and human agency - blending the science of psychology and marketing to cultivate positive well-being for those living with the disease. Far from your standard not-for-profit or traditional charity, our unconventional approach to advocacy and awareness is built around individual stories that are packaged up to be promoted, marketed and merchandised. These campaigns are intentionally wacky, weird and wonderful, creating an emotional experience that promotes awareness, creates connections and generates positive well-being. We think of ourselves as "fun-raisers" rather than fundraiser. The beneficiaries of our efforts are those living with the disease and the wider Parkinson's community.