AREWA24 is the leading 24/7 Hausa Family Entertainment TV Channel, reaching over 80+ million Hausa speakers around the world. AREWA24 was launched in 2014 to fill a glaring void of locally-produced Hausa language entertainment and lifestyle programming that authentically reflects Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 is available to over 80 million Hausa speakers across Nigeria and in neighboring countries through its 24/7 Free-to- Air satellite channel. AREWA24 is now available throughout Nigeria on the popular DStv and GOtv payTV platforms. All episodes of AREWA24’s original programs are available for free on YouTube directly after their premier broadcasts. AREWA24’s digital, social and mobile media platforms serve a vibrant community that is fully engaged with the channel’s all-Hausa language content and shares the company’s mission of reflecting “pride in culture.” The AREWA24 production studio in Kano has produced over 2,000 hours of original Hausa language programming across lifestyle and entertainment show formats and genres and continues to produce multiple original shows that consistently serve up high quality entertainment programming for its viewers.AREWA24 is led by an experienced team of television and media executives that has created, launched and run other global television channels (The Africa Channel, Discovery Health Channel), held executive positions in major distribution companies (DIRECTV, StarTimes) and in local Nigerian channels (TVC,AIT, NTA). AREWA24 has won multiple awards since its 2014 launch, including the prestigious 2016 “Africa Magic Viewers Choice Award” for its primetime dramatic series, “Dadin Kowa.”